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Big car sophistication in compact style: The new Audi A3, now available in Singapore

Big car sophistication in compact style: The new Audi A3, now available in Singapore

  • The new generation of an Audi success story – the Audi A3 – is now available in Singapore following its launch at the first Audi Experience session in 2021

  • Key features include new design language, more assistance systems and even stronger efficiency and performance from the first four-cylinder engine in an Audi with 48V mild hybrid technology

  • Winning track record – various accolades picked-up to-date

  • Available for order with seat upholstery made of PET

SINGAPORE, MAY 12, 2021 – Audi Singapore has launched the latest generation of its new Audi A3 – its popular premium compact model – in the brand’s first Audi Experience session for the year. The new Audi A3 carries a new elegant design language with upgraded premium features and a full-fledged connected ecosystem, staying true to its winning attributes Audi customers and fans have come to love. The new launch also marks the first time the Sportback and Sedan bodystyles for the Audi A3 were presented at the same time.

The Audi A3 Sportback and A3 Sedan are now available at Audi Centre Singapore at the following recommended retail prices (including COE and VES) – $166,140 and $167,890.

The Audi A3: A winning track record

The Audi A3 Sportback has won the “Golden Steering Wheel 2020” in the “Compact Cars” category. In this prestigious competition, readers of the specialist magazine Auto Bild, its affiliated European titles and Bild am Sonntag newspaper had cast their votes in the summer. From the preselection, an international jury chose the winners.

The “Golden Steering Wheel” is not only one of the most prestigious car competitions but also one of the oldest in Germany – it was awarded for the first time in 1976. With this win, the latest A3 continues the proud tradition set by the three, preceding generation in the years 1996, 2012 and 2013.

The fourth generation Audi A3 has also claimed victory in its category in the “Autonis” design competition by auto, motor und sport magazine and the Auto Trophy 2020 voting held by Auto Zeitung.

The Audi A3 Sedan and A3 Sportback in detail

Elegant, distinctive, and aerodynamic: the exterior

The new Audi A3 features compact proportions and a sporty design. The front is dominated by a large Singleframe with honeycomb grille that is flanked by striking headlights, accentuating the dynamic character of the premium compact car. On the outside, they form trapezoidal angles that are drawn downward. With the A3 Sportback, the body line running above the sill rises towards the rear lights before the rear wheel arch, thus accentuating the short rear end. The body line on the Sedan, by contrast, extends up to the rear bumper. This emphasizes its length – 15 centimeters longer than the Sportback – and gives the flank an elegant appearance. The concave surface under the broad body shoulder further accentuates the quattro blisters and the sill. This creates an intensive play of light and shadow. The roof line slopes down from the B-pillar dynamically – just like on a coupé – and finishes in a striking spoiler on the tailgate.

The Sedan has a slightly higher rear end compared to its predecessor. In addition to the large diffuser, the car has Cd value of 0.27, which is 0.02 Cd points better than before. The A3 Sportback follows closely behind with a Cd value of 0.29 (previously 0.31). To further refine efficiency, the new A3 features controllable cooling-air inlet with two electrically actuated louver modules behind the Singleframe. They regulate the flow of air intelligently and according to the situation. In addition, the paneled underbody, the exterior mirrors with improved aerodynamics, and the active brake cooling reduce air resistance, making for a streamlined vehicle.

Focused and digitalized: controls and displays

The cockpit of the A3 is entirely focused on the driver. This begins with the interior design and ends with the display and control elements, all intuitive to operate. It uses familiar elements from the brand’s full-size models and is equipped with a 10.1-inch touch display as standard, which is integrated into the center of the instrument panel, and also inclined slightly towards the drive. As standard, it includes handwriting detection as well as natural language control that draws on the capabilities of the cloud. The Audi virtual cockpit plus instrument cluster measures 12.3 inches and offers three different views, including sporty graphics with inclined digits and a particularly dynamic layout. The RPM and speed are shown here as bar diagrams with angular red graphical elements. The driver have direct access to the functions of the digital display via the multifunctional steering wheel.

On request, a unique material made from recycled PET bottles and adorned with stylish contrasting stitching can be used in place of the leather upholstery that comes standard for Singapore. This is the first time that the material is offered by Audi, making the A3 unique in the segment. More information on the special upholstery is appended at the end of this release.

Sophisticated: the engines

The new Audi A3 is launched in Singapore with a 1.5 TFSI engine that delivers 110 kW (150 hp) exclusively with a quick-shifting seven-speed S tronic. The engine features a 48-volt mild hybrid system, which impresses with its powerful torque and sophisticated running characteristics. It recovers energy during deceleration, supports the engine with up to 50 Nm of torque when driving off and accelerating from low engine speeds and allows the A3 to coast with the engine switched off in many situations. In everyday driving, it reduces consumption by up to 0.4 liters per 100 kilometers.

The A3 is the first Audi to be offered with such a set-up in Singapore. Other 4-cylinder TFSI engine in the Audi line-up featured the 12-volt system and focuses exclusively on energy recuperation, that is, without the additional support at lower engine speeds. Power will be transmitted by the quick-shifting seven-speed S tronic, the selector lever of which is now designed as a compact shifter. The driver can push and pull this to control the basic functions of the automatic transmission. Manual sequential shifting is done exclusively by the paddles located behind the steering spokes.

Refined and dynamic: the suspension

The suspension of the new A3 – with a four-link rear axle – is sporty and balanced, combining pleasant ride comfort with good dynamics. To a large degree, this precision and reaction speed is thanks to the central dynamic handling system that ensures optimal interaction between all the components relevant to the transverse dynamics. The Audi drive select dynamic handling system also allows the driver to bring about changes in the characteristics of the throttle response, transmission and the steering.

Highly connected: From infotainment to driver assistance

The A3 is connected to the smartphone via the myAudi app as well as Apple CarPlay or Android Auto. Personalization allows up to six users to store their preferred settings in individual profiles, including those for the seat, climate control and media.

Well versed and upgraded: the driver assist systems

Equipped with lane departure warning as standard, the A3 works with the onboard sensors to prevent accidents, or at least reduce their severity, offering a high level of safety. This is the first time Audi is offering the feature as standard in the segment.

Another notable feature onboard the A3 is Park Assist. Using information from the rear-view camera and 360-degree proximity sensors, the car is able to locate and execute steering inputs for parallel and perpendicular parking maneuvers. The system also manages the exiting of parallel parking lots.

Optimized: the space concept

The new A3 Sportback offers more space and functionality combined with compact external dimensions. Measuring 4.34 meters in length and 1.82 meters in width without the mirrors, the premium compact car has grown by just over three centimeters compared with its predecessor. The height of 1.43 meters and the wheelbase of 2.64 meters remained unchanged. Depending on the position of the rear bench seat, the luggage compartment holds between 380 and 1,200 liters, and the loading floor can be inserted at different heights.

The A3 Sedan is just over 15 centimeters longer than the Sportback. All other dimensions are identical. At 425 liters, the luggage capacity is the same as in the predecessor model. The Sedan continues to offer greater convenience than before with the gesture-controlled opening feature that was not available on the previous generation.

Pricing and availability

The Audi A3 Sedan and A3 Sportback are now available at Audi Centre Singapore with a recommended retail price of $166,140 and $167,890 respectively. Prices include COE and VES.

Additional information: The sustainable Audi A3

Seat upholstery: from bottle to fabric

The fashion industry is increasingly producing jewelry, clothes, and bags from PET bottles. In addition, more and more furniture is being made from waste material such as paper shreds, plastic bottles and wood chippings. Audi is now offering – as an option – seat upholstery made from recycled material for the new A3 for the first time.

Sustainability is a central pillar in the Audi corporate strategy. This applies to technology as well as to the production processes. Seat upholstery made from secondary raw materials are being used for the first time in the fourth generation of the Audi A3. Up to 89% of the textile used consists of recycled PET bottles, which are transformed into yarn in an elaborate procedure. This results in fabrics that guarantee the same quality standard in terms of look and feel as conventional textile upholstery.

Turning the old into the new

The used disposable bottles are crushed into flakes, which are washed, dried and melted down. Nozzles shape continuous plastic strands out of the mass. When they have dried, a machine chops them into small pieces. The result is granulate, otherwise known as recyclate, and this undergoes extrusion to create threads. Wound into coils, these are used in the final stage to manufacture materials.

More than 100 PET bottles in a single A3

All in all, up to 45 PET bottles with a capacity of 1.5 liters are used per seating system. On top of this, an additional 62 PET bottles were recycled for the carpet in the new Audi A3. Other components in the interior are also increasingly made from secondary raw materials, e.g. insulating materials and absorbers, the side panel trims of the luggage compartment, the loading floor and the mats.

At present, the seat upholstery is not yet made completely of recycled materials. “The lower layer of woven material, which is connected to the upper material with adhesive, is what poses the challenge. We are working on replacing this with recyclable polyester,” says Ute Grönheim, who is in charge of material development in the textiles division at Audi. “It is our goal to make the seat upholstery completely from unmixed material so that it can be recycled again. We are no longer very far away from this.” In the long term, all seat upholstery across all model series will be made of recycled material.

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