Casio's rolls out 5-part mixed-media documentary of the world's first unbreakable watch



CASIO’S “FROM THE BEGINNING TO GMW-B5000” CAMPAIGN FEATURES A 5-PART DOCUMENTARY OF THE WORLD’S FIRST UNBREAKABLE WATCH


Singapore, 3 March 2021 — The creators of the CASIO G-SHOCK, a durable and unbreakable timepiece for the modern urbanite, invites its fans to learn more about its story through a 5-part mixed-media documentary “From The Beginning to GMW-B5000”, on its official website www.g-shock.sg/g-news. The documentary campaign features Mr Kikuo Ibe – the founder of G-SHOCK – dealing the inception of the brand and the evolution of the classic, square-faced resin DW-5000C to the full-metal GMW-B5000.


EPISODE 1: ORIGIN OF G-SHOCK The first story – Origin of G-SHOCK – summarises the inspiration behind the brand and timepiece. After a personally impactful experience, Mr Ibe set out to build a watch that would never break, flouting the prevailing view that finely made watches were susceptible to breakage if dropped. The story highlights the arduous journey of creating a timeless and tough watch, the ‘Never Give Up’ philosophy and tough spirit of G-SHOCK.

Read the full story here.

EPISODE 2: EVOLUTION TO THE FULL METAL The second story showcases the passion and craftsmanship behind the team at G-SHOCK, and the three decade-long aspiration of Mr Ibe and his team who sought to build a full metal-clad version of the watch, while retaining its shock-resistant construction and to craft it in the finest of materials – gold.

Read the full story here.

EPISODE 3: THE BIRTH OF GMW-B5000 The third story reveals the development of the full-metal G-SHOCK for mass production, inheriting the technology of the concept model – the stunningly exclusive gold G-SHOCK – featured at Baselworld 2015. Experience the brand’s uncompromising pursuit of design and technology.

Read the full story here.

EPISODE 4: THE BEAUTY OF GMW-B5000 The fourth story details how the GMW-B5000 encompasses the beauty of strength while retaining the design of the very first G-SHOCK, DW-5000C. From the shape of the watch to the lettering on the face, or the way of engraving on the case, it was reproduced in detail.

Read the full story here.

EPISODE 5: ALL ABOUT THE GMW-B5000 The fifth story is all about how Mr Ibe and his team continues to explore new possibilities for G-SHOCK, the unique colourings, materials, finishes used for the GMW-B5000, and its collaborations with partners that share its vision.

Read the full story here.

All in all, the GMW-B5000 is a reimagined full metal-clad version of the well-known and loved classic square-face G-SHOCK DW-5000C. The GMW-B5000, boasts of a shock-resistant full-metal structure made possible with the durable fine resin inserted between the case and bezel. The watch is also capable of automatic time recalibration in various timezones with its dedicated smartphone application, Connected Engine.

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