Casio's rolls out 5-part mixed-media documentary of the world's first unbreakable watch



CASIO’S “FROM THE BEGINNING TO GMW-B5000” CAMPAIGN FEATURES A 5-PART DOCUMENTARY OF THE WORLD’S FIRST UNBREAKABLE WATCH


Singapore, 3 March 2021 — The creators of the CASIO G-SHOCK, a durable and unbreakable timepiece for the modern urbanite, invites its fans to learn more about its story through a 5-part mixed-media documentary “From The Beginning to GMW-B5000”, on its official website www.g-shock.sg/g-news. The documentary campaign features Mr Kikuo Ibe – the founder of G-SHOCK – dealing the inception of the brand and the evolution of the classic, square-faced resin DW-5000C to the full-metal GMW-B5000.


EPISODE 1: ORIGIN OF G-SHOCK The first story – Origin of G-SHOCK – summarises the inspiration behind the brand and timepiece. After a personally impactful experience, Mr Ibe set out to build a watch that would never break, flouting the prevailing view that finely made watches were susceptible to breakage if dropped. The story highlights the arduous journey of creating a timeless and tough watch, the ‘Never Give Up’ philosophy and tough spirit of G-SHOCK.

Read the full story here.

EPISODE 2: EVOLUTION TO THE FULL METAL The second story showcases the passion and craftsmanship behind the team at G-SHOCK, and the three decade-long aspiration of Mr Ibe and his team who sought to build a full metal-clad version of the watch, while retaining its shock-resistant construction and to craft it in the finest of materials – gold.

Read the full story here.

EPISODE 3: THE BIRTH OF GMW-B5000 The third story reveals the development of the full-metal G-SHOCK for mass production, inheriting the technology of the concept model – the stunningly exclusive gold G-SHOCK – featured at Baselworld 2015. Experience the brand’s uncompromising pursuit of design and technology.

Read the full story here.

EPISODE 4: THE BEAUTY OF GMW-B5000 The fourth story details how the GMW-B5000 encompasses the beauty of strength while retaining the design of the very first G-SHOCK, DW-5000C. From the shape of the watch to the lettering on the face, or the way of engraving on the case, it was reproduced in detail.

Read the full story here.