The new Audi e-tron Hub
Audi e-tron 50 and e-tron Sportback 50 make local debut
Audi e-tron Hub features interactive AR and VR experiences to learn more about Audi’s electric car models and technology
The Audi e-tron Hub showcase will run till Thursday, 18 February
SINGAPORE, JANUARY 14, 2021 – Audi Singapore today announced its new car showcase – the Audi e-tron Hub – which will be on display at Audi Centre Singapore from today. The exhibition debuts the new models of the brand’s premium electric car range – the new Audi e-tron 50 and Audi e-tron Sportback 50.
“2021 is a big year for electric mobility in Singapore. The country is moving fast with big commitments to expand the charging infrastructure and generous incentives for consumers to go electric. This fits perfectly with our global strategy to shape the future of premium mobility. We kick off the year with the arrival of the first two derivatives to the Audi e-tron – namely, the e-tron 50 and the e-tron Sportback 50. We want to share the knowledge associated with the electric vehicle technology. This is why we have the Audi e-tron Hub, our latest digital-physical concept where visitors can pick-up the know-how and, of course, experience the cars for themselves,” says Markus Schuster, Managing Director of Audi Singapore.
In addition to the two new models on display, the Audi e-tron Hub showcases the latest state-of-the-art features and charging technologies relating to Audi e-tron models through a wide range of engaging and immersive activities.
Audi AR experience: Visitors can discover the e-tron differently with this AR experience. They can learn about the various inner workings and parts of the Audi e-tron, complete with visual information provided through the AR glasses.
Audi VR experience: In this immersive VR set-up, visitors can step into the technical world of the e-tron, where they will be able to virtually practice various maintenance activities for the electric car. They can even get hands-on with e-tron maintenance and have the opportunity to virtually assemble the e-tron’s battery pack.
At the Audi e-tron Hub, Audi will also be showcasing its new partnership with SP Group that will provide e-tron owners with a seamless charging experience. Visitors can check out the array of charging privileges that they will get to enjoy as an Audi e-tron owner.