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G-SHOCK reunites with new era to launch a Limited Edition Timepiece

Anniversary Timepiece

SINGAPORE, 23 NOVEMBER 2020 — Joining forces with resident collaborator, American headwear company New Era, G-SHOCK will be unveiling a commemorative G-SHOCK x New Era timepiece, the GM-110NE-1A on 2 December 2020. In celebration of the iconic headwear brand’s 100th anniversary, the limited edition watch features black and gold accents reminiscent of the 59FIFTY® visor sticker.

The elements of New Era are captured in the form of a gold flag at the 3 o’clock position, an engraved gold IP case back and a special package featuring a visor sticker motif with the words, "Originators of the True Fitted™" that pays homage to the brand’s storied history. Upholding the distinctive design of the G-SHOCK GM-110, the custom timepiece boasts a dark grey metal-forged and polished IP bezel with gold lettering that matches its gold and black analog-digital dial.

The collaboration watch features a signature New Era motif and interchangeable bands

The GM-110NE-1A comes with two interchangeable bands – one, a black cloth band with an embroidered New Era flag and green undersides, a gold buckle and band keepers, while the other a sleek gold-speckled black urethane band with a branded stainless-steel keeper in gold.

The watch will be available for purchase from 2nd December at all G-SHOCK stores and for S$499.

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