Jaguar Land Rover Announces Partnership with NVIDIA


● As part of Jaguar Land Rover’s Reimagine strategy, the partnership will

transform the modern luxury experience for customers starting in 2025

● Software experts from both companies will jointly develop AI-powered

autonomous driving and connected services for all future vehicles built on


● Next-generation safety and unique, brand-focused digital services enabled by


Singapore – Feb. 17, 2022: Jaguar Land Rover has formed a multi-year strategic

partnership with NVIDIA, the leader in artificial intelligence (AI) and computing, to jointly

develop and deliver next-generation automated driving systems plus AI-enabled services

and experiences for its customers.

Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA

DRIVETM software-defined platform—delivering a wide spectrum of active safety, automated

driving and parking systems as well as driver assistance systems. Inside the vehicle, the

system will deliver AI features, including driver and occupant monitoring as well as advanced

visualisation of the vehicle’s environment.

This full-stack solution is based on NVIDIA DRIVE HyperionTM, which features DRIVE OrinTM

centralised AV computers; DRIVE AV and DRIVE IX software; safety, security and

networking systems; plus, surround sensors. DRIVE Orin is the AI brain of the car and runs

the Jaguar Land Rover Operating System, while DRIVE Hyperion is the central nervous


Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA

DGXTM for training AI models and DRIVE Sim software built on NVIDIA OmniverseTM for

real-time physically accurate simulation. Jaguar Land Rover’s software-defined features and

its end-to-end verification and validation architecture will enable the delivery of innovative

assisted and automated driving services throughout the life of the vehicle via over-the-air

software updates.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and

knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine

strategy, setting new benchmarks in quality, technology and sustainability.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles

and services for the most discerning customers. Our long-term strategic partnership with

NVIDIA will unlock a world of potential for our future vehicles as the business continues its

transformation into a truly global, digital powerhouse.”

Jensen Huang, NVIDIA founder and CEO, said: “Next-generation cars will transform

automotive into one of the largest and most advanced technology industries. Fleets of

software-defined, programmable cars will offer new functionalities and services for the life of

the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of

transportation and create the most advanced cars.”

Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain,

products and operations by 2039.

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