Sharpened design and innovative technologies for the flagship: the enhanced Audi A8 L and S8




SINGAPORE, 30 June 2022, Thursday – Audi Singapore introduces the new Audi A8 L in two different engine variants - 3.0 TFSI and 4.0 TFSI. Alongside the enhanced flagship model, the Audi S8 will also make a comeback in Singapore. The Audi A8 L and S8 balances between masterful comfort and sporty handling to create a contemporary and user-oriented experience – whether for passengers or drivers. They also boast an extensive portfolio of cutting-edge technologies, including progressive smart-car innovations that provide an extra layer of safety and a touch of individuality.

Even more prestige and authority: the exterior design

The Audi A8 L is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic. The base of the Singleframe grill is now wider and chrome angles that increase in size from bottom to top adorn its grid. The side air intakes are more upright and just as freshly styled as the headlights, whose lower edge on the outside creates a distinctive contour. To summarise, the newly designed and precisely orchestrated design elements in the front area significantly increase the A8 L’s presence and authority and sharpen the profile of the brand’s top model.


From a side view, the luxury sedan’s progressive character is particularly eye-catching. The roof dome runs flat. Stretched lines in the body of the car emphasise its length, wide wheel arches hint at the standard quattro drive system. The rocker panel area has a concave shape and ends in a blade pointing toward the road.

The rear is dominated by wide chrome clasps, a customisable taillight signature with digital OLEDs, and a continuous, segmented light strip. The diffuser insert in the bumper is delicately accentuated and redesigned with horizontal bars. The Audi S8* presents four flow-optimised pipes under a circumferential contour – typical of the Audi S model. They are one of its characteristic sporty design details.Beyond the basic exterior, Audi is offering its customers the chrome exterior package as standard and, for the first time in the A8 L, the new S line exterior package is available as an option. The latter gives the front a dynamic touch and differentiates even more from the basic model: distinctive blades in the area near the side air intakes complementing the front view – in a very similar fashion to the S8*. The colour swatch for the A8 L includes eleven colours, among them the new metallic district green, firmament blue, Manhattan grey, and ultra blue. Also new to the Audi A8 L are five matte finishes – Daytona Grey, Floret Silver, District Green, Terra Grey, and Glacier White. The ultra blue and Daytona Grey colour options can only be ordered with S line exterior package.

The product enhancements only minimally change the dimensions of the Audi flagship in the luxury sedan segment. The A8 L has a wheelbase of 3.128 metres, length of 5.32 metres, width of 1.945 metres, and height of 1.488 metres. The body of the A8L follows the same principle as the Audi Space Frame (ASF): it is made up of 58 percent aluminium parts. The passenger compartment consists of hot-formed steel components supplemented with an ultra-high-strength, extremely torsionally rigid rear panel made of a carbon-fibre reinforced polymer. Magnesium strut-tower bars complete the lightweight construction concept. The body's commanding rigidity lays the foundation for precise handling, excellent comfort, and acoustic tranquillity onboard.

Digital Matrix LED headlights and OLED rear lights

Comparable with video projectors, the Digital Matrix LED headlights use DMD (digital micromirror device) technology. Each headlight has approximately 1.3 million micromirrors that break down the light into tiny pixels. This allows it to be controlled with maximum precision. One new function that this makes possible is lane and orientation lights for highways. Here, the headlights emit a carpet of light that illuminates the driver’s own lane particularly brightly. Above all, this orientation light helps drivers intuitively stay in their lane at road construction sites. The digital Matrix LED headlights can generate dynamic coming home/leaving home functions upon unlocking and getting out of the car. They shine like projections on the ground or a wall. The Digital Matrix LED headlights are offered as standard in the S8 and an option in A8 L.

Digital OLED rear lights (OLED = organic light-emitting diode) is now a standard feature in all A8 L and S8 models. In conjunction with the assistance systems, the digital OLED rear lights have a proximity indication feature: if other road users approach the stationary A8 L or S8 from behind to within two metres, all of the OLED segments are activated automatically. Additional standard functions include dynamic turn signals as well as coming home and leaving home sequences.

Reduction as a design medium

The interior of the A8 L is comparable with a spacious, widely tailored lounge – it offers open, feel-good space. Its architecture is strictly horizontally oriented to emphasise its width. The formal language is still always restrained. In the dark, the standard ambient light package elegantly stages the interior and there are reading lights in the rear that use Matrix LED technology.The range of seats and seat equipment in the enhanced A8 L is varied, very comfortable, and radiates the highest degree of authority. As standard, both A8 L and S8 are equipped with front and rear seat ventilation, 22-way seat adjustment movements, and four-zone deluxe automatic air conditioning. For the A8 L 4.0 TFSI and S8, back massage functions are available as standard on all seats. Screens in the rear are also available as standard in A8 L 4.0 TFSI, and as options in the S8.The high-quality workmanship underscores the A8 L interior’s workshop character. That goes for the precise perforations in the seat covers, the electrically opening and closing decorative trim, the air vent doors, or the velvety leather in the comfort headrests. The seats are upholstered with Valcona leather as a standard feature with the possibility of choosing the new colour cognac brown. New to the program is the sustainable microfiber material Dinamica for the roof lining as a standard. The A8 L includes air ionizer and aromatization as standard.

Sensitive and sensible: operation

The MMI touch response operating concept in the Audi A8 L relies on two displays (10.1“ and 8.6“) and natural voice operation. The dialog starts by calling out “Hey Audi!”. The completely digital Audi virtual cockpit, with the standard head-up display, completes the display and operating concept and emphasises the orientation to the driver. Important information is displayed directly in the driver’s line of sight. MMI Navigation plus is standard in the enhanced Audi A8 L. It is supported by the third generation modular infotainment toolkit

For modern demands: the new screens in the back

Attractive options are also available for the infotainment hardware. The new screens in the back are tailored to the expectations of today's rear-seat passengers. That means two 10.1 inch displays with full HD resolution attached to the backs of the front seats. They display content from passengers’ devices and can receive numerous audio and video streams via casting, including from well-known streaming platforms or TV media libraries. The rear seat entertainment is available as standard on the A8 L 4.0 TFSI.

The Bang & Olufsen Premium Sound System was conceived for demanding Hi-Fi lovers – it brings 3D sound to the back seat with its high levels of information. A 730 Watt amplifier drives 17 speakers. The rear seat remote, which is now firmly mounted to the centre armrest, allows many comfort and infotainment functions to be controlled from the back seat. The control unit, with its OLED touch display, is about as big as a smartphone.

The driver assistance systems

The Audi pre sense basic and Audi pre sense front safety systems – are standard equipment for the series. Park assist plus with 360 degree cameras is standard in the A8 L 3.0 TFSI while the Parking aid plus with 360 degree cameras is standard on the A8 L 4.0 TFSI.

The standard assist package in Singapore is particularly comprehensive. Its central system is adaptive cruise assist, which adjusts longitudinal and lateral guidance throughout the vehicle’s speed range. Behind the assistance systems in the Audi A8 is the central driver assistance controller (zFAS), which continuously calculates a model of the environment.

Sovereign and efficient: the engine range

Audi Singapore offers customers the A8 L in two variants – 3.0 TFSI and 4.0 TFSI engines. The A8 L 4.0 TFSI distributes its four litres of displacement to eight cylinders in a V-assembly and comes equipped with cylinder on demand technology. The 3.0 TFSI powers the Audi A8 L TFSI quattro with 250 kW (340 PS). From 1,370 to 4,500 rpm, it pumps 500 Nm of torque into the crankshaft. From a standing start, it reaches 100 km/h in 5.7 seconds.In the version for the A8 models, the 4.0 TFSI generates 338 kW (460 PS) and 660 Nm of torque, which are available between 1,850 and 4,500. These create very sporty performance: sprinting from zero to 100 km/h in 4.5 seconds. One highlight of the V8 is the cylinder on demand system (COD), which temporarily deactivates four cylinders for moderate driving.

The Audi S8* – inspirational performance in the luxury class

The Audi S8 TFSI quattro is the sporty top model in the series. The biturbo V8 generates 420 kW (571 PS) of power and 800 Nm of torque from 2,050 to 4,500 rpm. It does a standard sprint in 3.8 seconds. The COD system also increases efficiency in the S8*. Sound flaps in the exhaust system sharpen the sound, when desired. Additionally, the strongest model in the A8 family comes off the assembly line with particularly extensive standard equipment. Among other things, it comprises a unique combination of innovative suspension components. The S8* offers the predictive active suspension, sport differential, and dynamic all-wheel steering. All the previously mentioned motorizations come with mild hybrid technology (MHEV) as a standard feature, which uses the A8’s 48-volt main electrical system.

Tiptronic, quattro and the sport differential: the whole gamut of driving experience Both engines in the Audi A8 L are connected to a fast and gently toggling eight-step tiptronic. Thanks to an electric oil pump, the automatic transmission can change gears even when the combustion engine is not running. The constant all-wheel drive quattro with the self-locking centre differential is standard, optionally supplemented with the sport differential (standard in the S8*). It actively distributes torque between the rear wheels during fast cornering and thereby makes the handling even sportier and more stable. Progressive technologies: suspension system .The standard suspension system in the enhanced Audi A8 L impresses with its balanced character. It combines sporty driving fun with confident comfort, due in part to the distinct driving profiles that the Audi drive select handling system has on hand. The adaptive air suspension with controlled damping is standard. Progressive steering and Dynamic all-wheel steering are available as standard features on both A8 L and the S8*.

Predictive active suspension

The highlight of the enhanced A8 L is the optional predictive active suspension. It can load or unload each wheel with additional power individually via an electric motor and thereby actively regulate the position of the chassis in any driving situation. Predictive active suspension gives the driving experience in the Audi A8 a fascinating range. When dynamic mode is on in the Audi drive select system, the large sedan shows its sporty side. It firmly turns into corners, the roll angles are small, and the body hardly dips when braking. In comfort+ mode, by contrast, it smoothly breezes over unevenness. Here, the steering works in conjunction with the front camera, allowing it to recognize unevenness within the system limitations and predictively regulate the actuators. In comfort+ mode, the predictive active suspension has a special feature: its integrated curve tilting function reduces the lateral acceleration that acts on the occupants. Upon entering a curve, it elevates the side of the body on the outside of the curve and lowers the other side, thereby tilting it into the curve up to three degrees. At speeds between 80 and 130 km/h and lateral acceleration of up to 0.4g, cornering is scarcely noticeable. While driving straight in comfort+, the predictive active suspension compensates for pitching movements in the chassis To help with getting in and out of the car comfortably, the body raises and lowers itself by up to 50 mm (2 in.). This feature is available as an option on the A8 L and is offered as standard on the S8.

Market Introduction

The new Audi A8 L 3.0 TFSI, A8 L 4.0 TFSI and S8 are now available at the Audi Centre Singapore, with prices starting from $516,677, $684,675 and $719,546 respectively. The prices indicated are inclusive of COE and VES, and are accurate at the time of this release.


Audi A8 L 3.0 TFSI quattro tiptronic




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