Singapore welcomes the world's first museum of SUBWAY®




Also known as the Big Museum of Taste, guests can expect limited edition merchandise, never-before-seen digital installations and a giant seven-metre sub

  • Certified by the Singapore Book of Records, the museum is officially the “First Sandwich-Based Museum”, Subway will also be the first brand to attempt the record for the “Largest Sandwich Making Game” for the Museum’s experiential zones.Assistance can also be contacted via the app if there are any issues with the vehicle.


SINGAPORE, 5 AUGUST 2022: For the first time in over 50 years, Subway® is bringing to life its very own museum, also known as the Subway Big Museum of Taste, from the 10th to the 30th of August 2022, exclusively in Singapore. Spanning over 6,000 sq ft, Subway's Big Museum of Taste offers a discovery into one of the world’s largest Quick Service Restaurants (QSR), made experiential through digital installations and interactive activities, all in time to commemorate Singapore’s National Day. It will be located at the first level of 11 Prinsep Link, a State Property managed by the Singapore Land Authority.


Featuring nine never-before-seen interactive installations across four zones, the museum promises a fun-filled experience for everyone. Behold the seven metre long iconic and longest-running Italian B.M.T.™ sub right at the entrance of the museum, offering a grand welcome to guests. To effectively manage the crowd, all guests are to register themselves online prior to their visit to the museum, before they can collect their near field communication (NFC) tags at the museum, at the start of their journey.


Discover the history behind one of the world's largest and most renowned quick service restaurant brands, through insta-worthy feature walls and fun trivia games. Additionally, guests will have a truly immersive experience by going behind-the-scenes and becoming their own sandwich artists, assembling their virtual sub. Imagine "kneading" your own dough, “slicing” vegetables and challenging your friends to a dance-off while you “pick” your protein!


Before saying goodbye, fans can enjoy a sweet treat of freshly-baked Subway cookies and Coca-Cola, but not before browsing our limited-edition museum merchandise at the gift store. Fans can look forward to bringing home their very own exclusive Subway-branded socks, pop sockets, t-shirts, pillows, tumblers and more!


“Over the years, Subway has become a household name that everyone is familiar with, but to be able to go back to our roots and delight our guests with the milestones and brand experience that make us who we are today, I think is a pretty special memory that we want to create for all We are extremely proud to bring a sandwich museum of this scale for the first time in the world for Subway, and even more so, during the celebration of Singapore’s birthday. As we continue on our multi-year transformation journey at Subway, it is moments like this that we have with our guests that continue to drive our momentum. Thank you to all our Subway fans in Singapore, we look forward to creating many more firsts with you,” said Eric Foo, President, Subway, Asia Pacific.

To mark the momentous launch, the museum has also been certified by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore”, Subway will also be the first brand to attempt the record for the “Largest Sandwich Making Game” for the Museum’s experiential zones. The Singapore Book of Records is a non-profit organisation established to compile and adjudicate all national records.



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