What began 20 years ago with the introduction of a rotary dial and a digital display is now an all-encompassing, intelligent, multi-sensory experience tailored to the user at hand. That is what the new BMW iDrive represents. It brings about another paradigm shift – this time to a natural dialogue between the user and their vehicle: more intuitive, personal and inspiring, but also engaging on an emotional level.
The new generation of BMW iDrive takes the interaction between driver and vehicle into a digital future where many areas of life are getting increasingly smart. The new interpretation of BMW’s operating system equips the vehicle to actively engage in its relationship with those on board and, in so doing, serves as a digital, intelligent and proactive partner in any situation. A natural dialogue is created with the aim of precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands.