The Rolls-Royce brand is evolving

Rolls-Royce implements strategic development of brand to consolidate its pinnacle position as a house of luxury

Rolls-Royce has revealed the next major development on its luxury leadership and client relationship journey with the launch of its new flagship residence in the heart of London's Mayfair.

The new luxury retail outlet is open and ready to welcome clients past, present and future.

“The opening of a new Rolls-Royce dealership is always a great moment for us; and as a brand founded and based in Great Britain, London has a key role to play in our global presence. The timing of the opening of our new flagship store, which proudly displays our new visual identity is particularly apt, coinciding, as it